HOW I THINK

The recurring lenses
behind the work.

These are not a methodology catalogue or a manifesto. They are the principles I return to when looking at businesses, technology, decisions, execution and change.

01

See the whole enterprise

A business is not a collection of independent functions. Decisions about direction, customers, people, technology, operations and value are connected, whether the organisation has made those connections visible or not. I start by looking across the enterprise so that an apparent local problem can be understood in the context of the system around it. Seeing the whole does not mean trying to solve everything at once. It means choosing with better awareness of consequence.

A question I often ask:

What else does this decision touch?

02

Start with the questions that matter

Activity can create the feeling of progress without changing the quality of a decision. Useful work begins by asking what we are actually trying to understand, decide or make happen. A better question can narrow a large discussion, surface an assumption or reveal that two people are solving different problems. The point is not to ask clever questions. It is to create enough clarity that people can do useful work together.

A question I often ask:

What question are we actually trying to answer?

03

Classic fundamentals still matter

New technology does not remove the need for clear direction, a credible customer promise, sound economics, capable people, useful information and disciplined execution. In some situations it makes those fundamentals more important because the cost of confusion moves faster. I am interested in new technology versus classic fundamentals: what the technology makes possible, and what the business must still understand and do well.

A question I often ask:

Which fundamental is this new idea supposed to improve?

04

Technology belongs inside the business, not beside it

Technology is not valuable simply because it is new, powerful or fashionable. Its value appears in the work of the enterprise: what customers experience, what people can decide, how reliably something happens and what outcomes become possible. This is why technology questions belong in the business conversation. The right question is rarely “What can the technology do?” in isolation. It is “What could the business do better, and what would need to change?

A question I often ask:

What part of the business will this technology actually make better?

05

Adoption is an operating problem, not just a technology problem

A pilot can demonstrate possibility. Adoption is the harder work of making a useful change part of how people actually operate. That means paying attention to workflow, governance, human judgement, capability, incentives, learning and measurable outcomes. Practical AI adoption is a current example. The technology may be unfamiliar, but the underlying leadership questions are familiar: where will value come from, who will use it and how will the organisation learn?

A question I often ask:

What has to change in the work for people to actually use this?

06

Make complex work visible

Complexity becomes more workable when people can see what is connected, what is uncertain and where a choice sits. Making work visible may involve a picture, a framework, a storyboard, a simple set of distinctions or a shared language. The form matters less than the effect: people can discuss the same thing, notice gaps and move from abstract concern toward a useful next step. Visibility is not simplification for its own sake. It is a condition for better judgement.

A question I often ask:

Can everyone see the same problem clearly enough to discuss it?

NEXT

Thinking becomes useful
when it meets the work.

Ideas